There are two main types of email marketers out there, black hat and white hat.

Black hat marketers are, at a high level, spammers. They use tactics such as:

• Very loose targeting (if any).
• Mislead receivers in various ways.
• Don't provide easy, one click opt-out links. Often they will say 'reply with Unsubscribe' and things like this. This not only gives the recipient an extra task to do but is a poor attempt to improve the spammers domain credibility with email servers.

White hat email marketers basically do things ethically. They are those who respect the recipients, their privacy, the laws of their geographical location and make it easy to opt out. They use best practices such as:

• Clear targeting to only those who are in their target market.
• Not continually marketing over a short period of time to the same people.
• Providing a clear and easy opt-out link - there are plenty of prospects out there and so if some don't want to hear from you, that's absolutely fine.
• Write honest content in the emails. When your message is sincere, it will tend to resonate with people and set a good tone for your conversation going forward.

It means that as part of the service and price, once you've told me what your ideal client looks like, I:

• Buy a separate domain in order to preserve the reputation of your own in case we have to sacrifice it. I can explain this more on a call.
• Deal with all of the coding to get the servers to trust that domain.
• Set up all required systems.
• Source the contacts and email addresses.
• Email those contacts.

• I'm purely a B2B marketer and don't touch B2C.
• Primarily I work with accountants in the UK who are looking to work with other UK based businesses however, I can market to companies in other countries, please let me know which countries and I can tell you if that's an area I can service. This will be dictated by the local regulations on privacy and marketing.

• A network of contributors
• Crawling of websites
• Partnerships with third parties
• LinkedIn