Hi, I'm James

I’m an email marketing specialist, working with small to medium-sized businesses in the B2B world. Partly because that’s where I can make the biggest difference, and partly because GDPR has made B2C email marketing a legal minefield that’s best avoided.

But even in B2B, it’s still people reading your emails, not faceless companies. If you want real results, you can’t just blast out corporate pitches and hope for the best. You need to sound like a human being. That’s what I help with: writing and sending thoughtful, ethical emails that build trust, start conversations, and actually get read.

There’s also a technical side to good email marketing too, and it’s just as important. I’m a bit of a perfectionist when it comes to deliverability, domain reputation, and all the fiddly details most people don’t think about. I clean and prepare every bit of data properly: company names are formatted naturally (no unnecessary ‘Ltd’ or shouting in capitals), straplines are stripped out, and everything is set up so your emails look like they were written by a real person, not fired out by a machine.

I’m also fully transparent about what I do and how I do it. You’re welcome to read through the blog where I share tips and advice openly - nothing hidden, no smoke and mirrors. If you fancy giving it a go yourself, brilliant. If you’d rather offload it and get some help, you can book a chat with me here.

Email marketing is my main focus these days, but it’s built on 20 years of experience. I’ve designed websites, set up CRMs with Pipedrive, and helped businesses tie their marketing and sales processes together properly. So I’m always thinking about the bigger picture, not just one tiny corner of it.

I’m lucky enough to work with brilliant customers who see me as a partner, not just another supplier. When you work that way, the results are better, and honestly, it’s a lot more fun too.