Email marketing for accountants
The average return on investment (ROI) that I generate for accountancy firms through email marketing is an impressive 3.87.
This means that for every £1 you invest, you could see an average return of £4.87 in revenue.
It sounds remarkable, doesn’t it? So, why aren’t you tapping into this opportunity? It’s probably for the same reasons that held me back years ago. I struggled with finding the right tools, worried about breaching GDPR regulations, feared damaging my domain’s credibility, and, like you, had a hundred other tasks to manage in my business.
Over time, I carved out the breathing space to dive into email marketing properly. I resolved these challenges, gained valuable expertise, and discovered how powerful email outreach can be.
It didn’t just transform my marketing – it helped grow my own business to the point where I now have the freedom to focus on what I love, and email marketing is one of those passions.
But email marketing is just the start. I also offer lead sourcing with a wide range of filters, including:
- Location
- Number of employees
- SIC codes
- Keywords
- Job titles
- And many more tailored options
To get started, all I need is a list of people you don’t want me to market to – your current clients (no email addresses required), those who’ve unsubscribed, etc.
Additionally, I’ll set you up with a dedicated email address to safeguard your primary domain, ensuring that even in the worst-case scenario – should too many emails be marked as spam – your main domain remains protected.
I adhere to best practices to minimise the risks of cold email outreach. I also code each email so that they appear unique while saving you time by automating much of the process.
How it works
Domain protection
First we get you a new domain name that is close to yours but different. This means that if the servers start to pick it up as spam (which I will use best practices to prevent), we can use another and it won't affect your non-marketing related emails.
Warm up
Over a number of weeks, we will warm up this new email address with lengthy individually written emails going back and forth with more and more being sent each day until we are up to capacity. This indicates a more natural use of the email domain and builds trust with the servers.
Conflict prevention
To prevent us reaching out to people who you don't want us to, I will ask for a list of do-not-contacts. These may be existing contacts, people who have already opted out of email marketing from you or competitors who may show up in searches.
Buyer persona
While the above is being carried out, I will spend time with you to work out your ideal client. With over 40 contact filter options including seniority, location, company size, employee numbers, tech stacks etc. as well as 30 company filter options. This will then tell us how many people we can target.
A/B Testing
Open rates, Reply rates and Interested rates are all measured with a goal of continually improving them with tests on new subject lines and content.
Unique Content
Code is added to each email meaning that depending on the hour of the day, day of the week, location of the contact, most emails will be different. This improves the metrics but keeps the A/B testing as consistent as possible.