Ethical email marketing
Want to get your message in front of those who make the difference at the companies or people you want to engage with?
Whether you are looking to reach out to cold or warm prospects, I can help with both.
Cold email marketing
Traditional marketing hits 90% of people who aren't ever going to be your customer. With my email marketing service, we can target businesses (this is a B2B-only service) that we already know are your ideal prospects.
Warm email marketing
If you have had existing contact with prospects, keeping in regular contact (but not being annoying) is a huge area for potential. When people are looking to buy, they go through phases of hot and cold because let's face it, other things get onto the priorities list and what you sell drops down. Until it's suddenly important again. With warm email marketing, the point is to make sure that you are front-of-mind when that moment arrives, and not your competitors.
Warm email marketing can be provided to both B2B and B2C prospects.
Both the cold and warm email marketing services are fully done-for-you and I take as much of the work off your plate as possible, so that you can get on with the running of your business.
Data cleansing
You likely receive many emails, often mass-sent and filled with errors like including 'Limited,' 'Ltd.,' your tagline, or an emoji in your business name. I use a mix of AI and human review to thoroughly research each company before reaching out, avoiding these common mistakes.
Domain protection
Domain protection
First I get you a new domain name that is close to yours but different. This means that if the servers start to pick it up as spam (which I will use best practices to prevent), we can use another and it won't affect your non-marketing related emails or domain.
Buyer persona
While warm-up is being carried out, I will spend time with you to work out your ideal client. With over 40 contact filter options including seniority, location, company size, employee numbers, tech stacks etc. as well as 30 company filter options. This will then tell us how many people we can target.
A/B Testing
Open rates, Reply rates and Interested rates are all measured with a goal of continually improving them with tests on new subject lines and content.
Unique Content
Code is added to each email meaning that depending on the hour of the day, day of the week, location of the contact, most emails will be different. This improves the metrics but keeps the A/B testing as consistent as possible.
Conflict prevention
To prevent us reaching out to people who you don't want us to, I will ask for a list of do-not-contacts. These may be existing contacts, people who have already opted out of email marketing from you or competitors who may show up in searches.
Authenticated domains
I set up and manage DKIM, DMARC, and SPF records to improve email deliverability and protect your domain reputation.
Performance tracking and regular Reports
During our catch up meetings, I'll share stats on delivery numbers and we'll go through the ones that have been marked as interested so that we can keep an eye on performance.
Compliant with GDPR
I will only ever target people within businesses that have a legitimate interest interest in what you do. This way, we stay compliant and within the law.
Warm up
Over a number of weeks, we will warm up this new email address with lengthy individually written emails going back and forth with more and more being sent each day until we are up to capacity. This indicates a more natural use of the email domain and builds trust with the servers.
Redirection
People sometimes go to the domain name that an email has come from, if they do this, they will be directed to your website.
The process
I'll need info such as:
- DNC list
A list of every person or company who you would like me to avoid. This could be clients and people who have previously opted out of marketing.
You can download a dummy spreadsheet for this here
- ICP
Specification of the sort of audience you'd like to go after (Ideal Client Persona).
Step 1
Onboarding meeting
Step 2
Purchase and warm up of domains
I purchase domains that are similar to yours, set up the email addresses and start warming them up.
Separate domains are purchased in order to protect yours in case anything goes wrong and multiple domains are purchased so that I also have a fall back option there.
This takes a month.
We double check that we are all happy with the emails that are going to be sent out. This is done during the email warm-up month.
We do one final confirmation of the target audience.
Step 3
Finalise email copy and target audience
Step 4
Go live!
Emails start going out to live prospects and this is when the clock starts on your payments.
Ready to get growing?
Start a campaign today and see how email marketing can grow your business.